Manage Email Campaigns Follow

Keep track of all campaigns in your community and the success of each campaign. Manage your campaigns from the Communication Center (Communication Center > Campaigns). In the list view, you'll see all Active campaigns, which include drafts, scheduled, and sent campaigns.

NOTE: email campaign tracking only occurs for 30 days after it deploys.

When an email is in Draft or Scheduled status, the name is clickable and takes you to the Edit view of the campaign. When an email has been sent, the status is set to Completed, and additional information is displayed. You can click the arrow next to User Distribution to download a list of all User IDs that the email was sent to. In addition, stats related to the email are displayed, which include the following:

• Sent—Total number of members in the recipient list (remember, this number does not include members who have opted out/unsubscribed from emails. Those members will never receive campaign emails even if you include them in the recipient list).
• Delivered—Total number and percentage of people who received the email.
• Bounced—Total number and percentage of bounced emails. When a member's email is bounced, we will no longer send emails to that member until they change their email.
• Opens—Total number and percentage of unique members who opened the email.
• Clicks—Total number and percentage of those who clicked links in the email of those who opened the email.

For each campaign, additional actions are available. Those actions include:

• Preview—Opens a pop-up window preview of the Desktop and Mobile view of the email.
• Copy—This allows you to create a copy of the email to create a new campaign.
• Edit—Only displays for emails that have a Scheduled or Draft status. You can also click on the email name to edit the view for that message.
• Archive—Moves the campaign to Archived status. Archived campaigns can be viewed by selecting the "Archived" filter at the top. A campaign cannot be deleted until it is first archived.
• Export—This will allow you to download a full campaign export for terminated or completed campaigns. The export includes four tabs:
  1. Summary tab—Summarizes all activity.
     • Campaign Title
     • Recruitment Title
     • Delivery Start Date
     • Sent
     • Delivered
     • Bounced
     • Opens
     • Clicks
       

       Note: Corporate email servers increasingly scan links before delivery to check for malicious content. This can result in reports showing every link as clicked in every email, making email clicks an unreliable metric.

     • Complaints
     • Unsubscribes
  2. emailTrackings tab—Summarizes recruitment status.
     • Email
     • Status
     • Status Reason
     • Sent
     • Recruitment Link
     • Recruitment Code
     • Recruitment Status
     • Complaint—Count of users/members that mark the email as spam/junk/ or report the email.
     • Unsubscribed
     • First Open
     • Last Open
     • Total Open
     • First Click
     • Last Click
     • Total Click
  3. emailOpens tab—Summarizes who opened emails and when.
     • Email
     • Sent Date
     • Open Date
     • User Agent
     • IP Address
  4. emailClicks tab—Summarizes who clicked links in emails and when.
     • Email
     • Sent Date
     • Click Date
     • Link
     • Tag
     • User Agent
     • IP Address
• Delete—This will permanently delete the campaign. You cannot recover a campaign after it is deleted.