Create a Campaign: Step 1—Parameters

Campaigns are email blasts to multiple members of the community. Campaigns are used to help promote available research and engagement activities with the use of emails that can be sent to all members or a segment of members.  Campaigns are also used to send recruitment emails to invite people to join your community.

Email Campaigns use the Community's name as the name associated with the email address that sends the campaigns. If your community is blinded, make sure that your Fuel Cycle representative uses the blinded name for your community during your initial set-up.

Go to Communication Center > Campaigns to create a new campaign; click on the New Campaign button.

Add basic details for your campaign in the Parameters tab.

Name [Required]: This is for internal purposes only to help you distinguish the different campaigns.

Use up to 100 characters for your name.

Subject [Required]: This is the actual subject line of the email. Unicode emojis are supported; paste them into your Subject.

While you may use a maximum of 150 characters for your subject, having the shortest subject line that conveys exactly what you need is preferable.

Preheader [Required]: This preview text displays to recipients in their inboxes. Unicode emojis are supported; paste them into your preheader.

You may enter up to 150 characters but 90 characters are preferable.

Automatic Login Links: When enabled, members automatically log into the community and navigate to the activity detail page that is linked from the email. For security reasons, we restrict you to 1-3 automatic clicks, depending on the settings enabled for your community. Once a member has used all of their autologin links, they will be prompted to log in before continuing to the activity page.

Marketing Automation Integration: This requires the Member API integration. If you have this integration and enable this option, we will not send the campaign to members who have recently received an email from your marketing automation platform.