Understand the complete UX story

Today, every single brand and enterprise has a digital presence. The User Experience (UX) that is delivered through digital interfaces is a critical and undeniable component of your business - it is how customers interact with your brand for the majority of the time, what your employees rely on to deliver the best customer experience and is an essential factor for the success of any digital transformation strategy.

Overview

Combine Fuel Cycle with UserZoom's best-in-class UX research suite to reliably gather business-critical UX insights by engaging your community of readily available customers and target audiences.

A powerful UX research suite—usability testing, usability benchmarking, information architecture research, and surveys - everything you need to understand and build the best user experience.
The right participants every time—quickly and reliably field UX studies to your community of dedicated respondents, target audiences, and user segments.
Automated reporting and analytics—understand your user experience with user feedback videos, heatmaps, clickstreams, survey responses, dendrograms, and UX metrics such as success rates, time on task, and click counts.

UX Methodologies

Usability Testing—gather fast, actionable insights using video, audio, and screen captures of actual users sharing their feedback as they interact with your website or app—whether it's remote unmoderated, moderated, or lab testing.
Usability Benchmarking—create a competitive advantage with your UX by measuring your performance over time and against competitors.
Information Architecture Research—define your information architecture, test your navigation, and validate that your taxonomy is intuitive.
Surveys—supplement your behavioral insights with attitudinal data by using NPS, ease of use, brand perception, and other survey types that flow seamlessly with your UX tests.

How it Works

A UserZoom study can be launched in Fuel Cycle via email or within an activity. We recommend deploying the study via email with unique links to the UserZoom study to enable tracking member participation and pulling in P2 data. If a UserZoom link is shared in an activity, responses will be anonymous since the link will be the same for all participants when clicked.

Pricing

UserZoom project pricing is customized on a per-project basis. Please contact your Fuel Cycle representative to learn more.

Create a UserZoom Study

If you have a UserZoom license and want to add a UserZoom study for your community, follow these steps:

Obtain a list of Fuel Cycle User IDs for all members who will be invited to the study. You can do this via Members > New Member Export. Each member’s User ID will appear under the first column of the resulting XLS file.

(Optional) If you would like to restrict the export to a specific group, select the group under “Group Membership” on the New Member Export page, then mark the checkbox “Only include members in the group(s) selected.”
Obtain the participant link for your UserZoom study.
Use this templatized XLS file as a guide to create a unique link for each member.
Build your invitation email using Fuel Cycle’s email builder.
IMPORTANT: In the “URL” field of your call-to-action button, enter ${UNIQUE_LINK}. This variable will be replaced with each member’s unique link when you send out the email.
Once you are finished building the email, continue to the Schedule page. Under Recipients, select User Distribution List.
Click the “Download Sample” link below that. Open the CSV file that will download. It will look like this:
Fill in the User IDs in Column A. In Column B, enter the header UNIQUE_LINK (be sure to match this verbatim, as if there are any differences between this and the ${UNIQUE_LINK} variable in the email, it will not pull correctly). Fill in each member’s corresponding Unique Link below that. Please make sure that the letter in the middle of the URL is a “q” and not any other letter—otherwise, the Fuel Cycle IDs will not pull through properly. Your resulting file should look something like this:

Create a separate CSV file using the same format shown above that contains ONLY your test member’s User ID and corresponding Unique Link. (For info on how to create a test member account, see here. Also be sure to register it under an email address that you have access to.) This is so that you can send yourself a test email before sending the email out to the full user distribution.

Follow steps 8-9 below to send yourself your test email (using the test CSV file you just created rather than the full user distribution).

Open the test email once you receive it in your inbox and check for grammar, formatting, etc. Be sure to click on the call-to-action button to ensure that the link successfully redirects you to the UserZoom study.

If everything looks okay and the link is working properly, return to the Fuel Cycle Communication Center. Copy the test email you just sent yourself, then send it out to the full User Distribution List.

Save your CSV file, return to the Schedule page, then click the Upload button under User Distribution List to upload the CSV file.
Schedule your email to send out!

For more information on using custom variables in email campaigns, see here.