Gamification is the ultimate tool to motivate and drive your members towards responses. By incorporating elements of competition and reward, you can inspire your members to take action, all while boosting engagement. A Gamification icon becomes available on the left-hand taskbar when gamification is enabled.
Reward Program Types
Fuel Cycle communities natively support four types of reward programs, all of which can be used independently or in conjunction with each other to reward your members.
Points
Points are designed to build toward a reward. For instance, a community manager could make a series of activities worth 10 points each.
- Example: The community member can “cash out” for a $5 iTunes gift card worth 50 points or a $20 Applebee’s gift card worth 200 points after participating in sufficient activities.
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Note: In the Community Settings Actions & Points tab, you can assign points values for the following actions:
- For a user activating their account
- For a user uploading a profile photo
Giveaways
Giveaways represent actions in the community directly tied to a reward.
- Example: A member could upload a profile photo for a $ Amazon gift card or take a survey to earn a brand T-shirt.
Raffles
Raffles represent an action in the community where a member signs up for a raffle for a chance of winning a reward.
- Example: A member participates in a discussion that signs them up for a chance to win a trip sponsored by a brand.
Quests
Quests combine multiple activities that culminate in a reward for members. There are three types of quests:
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- Giveaway: Upon Quest completion, one or more rewards are unlocked for the member.
- Raffle: Upon Quest completion, the member will be automatically entered into a raffle. If the member wins the raffle, one or more rewards will unlock for the member.
- Leaderboard: Upon Quest completion, one or more rewards will unlock for top scoring members.
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Example: A member participates in a discussion or a survey, and uploads a photo to an album to unlock a gift card.