Unlock the power of location-based market intelligence
In today’s world, mobile phones are ubiquitous. Increasingly, more people use their mobile devices to interact with Fuel Cycle communities and the internet.
Geolocation works with Fuel Cycle’s branded mobile app to allow Fuel Cycle customers to engage their community with location-based activities. Activities enabled by geolocation, such as surveys, discussions, and forums, can only be accessed when a community member visits a targeted location. This effectively eliminates recall bias and lets you tap into a new level of high-quality, in-the-moment data.
Overview
Geolocation is ideal for:
- Shopping Experience Surveys—get in-the-moment feedback from your community as they visit a targeted location.
- Shopping Behavior Diary Studies—examine the longitudinal shopping behaviors of your community members at a specific location.
- Retail Competitor Studies—learn more about the locations of nearby competitors.
- Events—gain invaluable insight about one-time events occurring at a specific time and place.
- Location-based Segmentation—create member segments and provide deeper engagement for members who have checked into locations.
Features
Capture real-time insights from your community:
- Identify drivers of foot traffic.
- Uncover in-store behavior.
- Pinpoint key moments in the shopper experience
How it Works
Geolocation activities require that community members “check in” at designated locations before participating. The activity will include a call to action and instruct the member where to visit and how to participate.
Creating an activity with geolocation is easy:
- Upload a list of locations to the Fuel Cycle Platform
- Create a new research activity
- Capture in-the-moment customer feedback