Measure unfiltered and unbiased emotions with facial coding and emotion analytics

Brands, advertisers, and market researchers know that emotions influence consumer behavior. The key to optimizing media spending and creating the best ads is to understand consumers’ emotional engagement with digital content.

Overview

Affectiva is an emotion recognition software or “facial-coding” solution that allows you to gain deep insight into unfiltered and unbiased emotional responses to digital content. Using any standard camera or webcam, Affectiva captures and measures the moment-by-moment facial expressions of respondents as they view your stimulus. The results are aggregated in an easy-to-use dashboard, allowing you to see and measure key emotion metrics such as joy, surprise, or contempt at key scenes such as the moment of brand reveal. In addition, Affectiva has built the world’s largest emotion database of 24,000 ads and over 6 million faces across 75 countries, providing norms that tie directly to outcomes such as brand recall and purchase intent. This database is also used to benchmark the effectiveness of your content by geography, product category, and media length.

Use Cases

How it Works

Affectiva studies can be launched directly in your Fuel Cycle community. You can create new studies and attach them to Fuel Cycle activities for a seamless member experience. Each study will measure members' reactions to media via their camera or webcam. When the study is complete, the member will return to the Fuel Cycle activity and the results will be automatically collected. The Affectiva dashboards present analysis and insight from your study.