Market segmentation involves dividing a larger market into smaller groups based on shared characteristics, such as attitudes, behaviors, and demographics.
There are various segmentation tools available to divide consumers into predetermined segments. One type of tool uses consumers' responses to questions as inputs, while another example is a sequential set of questions that places consumers into segments based on their answers once certain conditions are met.
In Fuel Cycle, typing tools are programmed into profiling screener surveys using Javascript. 90% of Fuel Cycle clients program their segmentation typing tool as a part of their profiling screener survey and we encourage doing so as best practice.
This provides an optimal user experience for new and transitioning community members on the Fuel Cycle platform.
If a segmentation typing tool cannot be programmed into a profiling screener due to its proprietary nature, or involves the use of a third-party vendor, please consult your client success manager and on-boarding team as soon as possible.