Fuel Cycle is redefining mobile research. Designed specifically for the smartphone era, our industry-leading mobile app offers researchers the most engaging way to reach their audience and capture in-the-moment insights.
Seamless Multi-Channel Experience
Activities and research projects designed in your Fuel Cycle community are seamlessly made available on the mobile app for your community members on the go. Members can access and participate in community activities no matter where they are.
The Fuel Cycle mobile app is a "multi-tenant" mobile application, which means that our single application is capable of supporting all of the communities of our clients. Each community and its related data are completely isolated and safely stored within this application architecture.
When a community member downloads the Fuel Cycle mobile app from either the Apple App Store or Google Play App Store, the email address that they use to log in will serve as the identifier for which community they can log in to or access.
After a member successfully logs into the community with the verified email address associated with their existing account, the Fuel Cycle mobile app will then brand itself to the appropriate community and provide the member with access to that specific community's activities and functionality.
Location-based Research Functionality
Take advantage of location-based activities and video interviews to engage your community as your customers visit targeted locations.
Rewards and Instant Gratification
Use rewards to incentivize your members. Gamify your research with points and enable seamless reward redemptions in your branded app.
Mobile Research Functionality
Geolocation and the Fuel Cycle mobile app capture in-the-moment feedback and location-based insights. By delivering research activities based on members’ physical locations, we can effectively eliminate recall bias and gather insights at the moment—while products and services are being experienced—providing more accurate, relevant, and detailed results.
Mobile devices have all the necessary tools for capturing contextual insights. Engage your community members while they are waiting in line or lounging at home and invite them to share photos and videos in key moments. The mobile app supports your ethnographic studies by understanding the context behind purchase decisions, product usage, user journeys, and customer experiences over time.
Quick messages and call-to-actions can be sent to members in a familiar format providing an effortless respondent experience. In combination with email campaigns, push notifications maximize your outreach and fielding efforts and help drive increased participation rates from your community.
The Fuel Cycle mobile app is a proven solution that has helped supplement the research efforts of clients across a variety of different industries: