Custom Ignition Template Request Example Follow

Below is an example of a potential custom survey design that you could submit to your Fuel Cycle representative for review and consideration. After a survey design is submitted, it will be carefully reviewed by your Fuel Cycle representative for any necessary follow-up questions and potential recommendations.

Title

Product Concept Test

Description

This product concept test methodology is used by our product development team to help evaluate the potential success and appeal of early-stage product concepts. The product development team uses the insights from this methodology to test early-stage concepts and evaluate their potential.

Intended Audience

We want to launch this study to the various consumer audiences in our Fuel Cycle community.

Special Variables in Survey

• ${{BrandName}} -- Which brand is offering this potential product concept?
• ${{ConceptName}} -- What is the name of this potential product concept?
• ${{ConceptDescription}} -- What is the description of this potential product concept?
• ${{IMAGE_ConceptImage}} -- Uploaded image for the potential product concept.
• ${{PurchaseLocation1}} -- Where can a customer expect to purchase this potential product concept?
• ${{PurchaseLocation2}} -- Where can a customer expect to purchase this potential product concept?
• ${{PurchaseLocation3}} -- Where can a customer expect to purchase this potential product concept?
• ${{PurchaseLocation4}} -- Where can a customer expect to purchase this potential product concept?

Template Questions

Q1: Question Type: Text/Media/Instruction

Thank you for taking our survey. We would like to get your input on a new product concept called ${{ConceptName}} from the ${{BrandName}} brand. You will see the ${{ConceptName}} concept on the next page – please take some time to consider its image and description.

Q2: Question Type: Text/Media/Instruction

Take a moment to consider the ${{ConceptName}} concept below.

${{ConceptName}}

${{ConceptDescription}}

${{IMAGE_ConceptImage}}

Q3: Question Type: Single-Select Radio Button (Required)

Based on this description, would you say the ${{ConceptName}} concept is...

• Extremely appealing
• Very appealing
• Somewhat appealing
• Not very appealing
• Not at all appealing

Q4: Question Type: Single-Select Radio Button (Required)

Based on this description, how well does the ${{ConceptName}} concept fit with the ${{BrandName}} brand?

• Fits extremely well
• Fits very well
• Fits somewhat
• Does not fit well
• Does not fit at all

Q5: Question Type: Single-Select Radio Button (Required)

Would offering the ${{ConceptName}} concept influence your perceptions of the ${{BrandName}} brand?

• It would improve my perception of ${{BrandName}} a lot
• It would improve my perception of ${{BrandName}} a little
• It would have no effect on my perception of ${{BrandName}}
• It would diminish my perception of ${{BrandName}}

Q6: Question Type: Multi-Select Checkboxes (Required)

If the ${{ConceptName}} concept becomes available for purchase, where would you expect to be able to purchase it?  Select all that apply.

• ${{PurchaseLocation1}}
• ${{PurchaseLocation2}}
• ${{PurchaseLocation3}}
• ${{PurchaseLocation4}}
• Other (write-in)

Please contact products@fuelcycle.com if you have any questions about this process.