Reach participants in their homes, at the store or anywhere they experience live with Fuel Cycle Live (FC Live) the only mobile-centric video in-depth interview (IDI) solution. Connect face-to-face with participants and get insights back to decision makers faster than you ever could before.
- Fast and Easy: Quick, one-tap scheduling makes it easy to connect “face-to-face” with participants and get insights back to decision makers fast.
- Mobile-Centric Approach: FC Live is the best solution for mobile research. Reach participants in their homes, at the store or anywhere they experience life.
- Unique Analysis: Combine community data with video IDIs for unique analysis you can’t get in any other format. Use the power of the P2 Engine to enhance your insights.
- Focus groups
- One-on-one interviews
- Participant screensharing on mobile and desktop
- Mobile-native calls using FC Mobile
- 40+ observers can join and text chat during the session
- Syncs P2 Engine to video data for robust analysis
- Desktop browser calls (using Chrome and Firefox)
- Seamless integration with Voxpopme for rapid results
- Smooth, fluid calling experience
- Shopper Insights—Shop along with participants as they walk down aisles.
- Better understand decision-making.
- Promote a natural shopping experience by conducting interviews via mobile phone
- Longitudinal profile data enhances the view of the participant during the session.
- Understand Lifestyle Patterns—Go into people’s homes to understand their lives better
- Talk with participants in the comfort of their own homes.
- Get insights into participants' practices, entertainment choices, and maintenance schedules.
- Reach Leading Business Decision-Makers and Thought Leaders—Go beyond basic survey questions to really examine the underlying motivations that drive business behavior.
- B2B market research is complex. Use the ease and familiarity of video calls to conduct personal interviews that allow you to gain insights faster.
- Reach busy professionals anywhere they conduct business from the office to the warehouse to their home.
- Gain actionable insights quickly and efficiently working with the busy schedules of professionals.
How it Works
- Create & publish an FC Live IDI or Focus Group with available session times.
- Members reserve a session time that works best for them.
- Members & moderators receive an email notification reminder before the session begins.
- Members & moderators participate in video sessions. During the chat, the moderator can take notes to record important moments.
- After the session, send the video interview to Voxpopme for transcription and robust analysis.