Centralize interviews to use as an ongoing source of insight. Search and jump to keywords in the automated transcriptions to analyze key themes and sentiment by utilizing Machine Technology. Clip and merge video highlights to curate engaging and empathetic customer showreels to drive action across your organization.
Key Features
- Machine Transcriptions & Translations— An editable transcription and English translation (if applicable) are automatically generated using Machine Speech Recognition (available in 30 languages). There is the option to upgrade to human transcription and translation services which are passed at cost and invoiced separately.
- Centralized & Searchable Platform— Centralize your Fuel Cycle Live focus groups and in-depth interviews in the LivingLens platform to use as an ongoing source of insight. Search by word, phrase, filter, or tag and jump to the highlighted term instantly to watch the moments that matter.
- Search, Tag & Filter— Search, Tag & Filter videos to easily review and organize content efficiently.
- Key Themes & Sentiment Analysis— Analyze video content at scale by discovering themes and text sentiment, powered by Machine Learning Technology.
- DIY Showreel Creation Tool— Clip and merge key findings within videos to create engaging showreels. Edit clips to 1/100th of a second, add text overlay, spacer slides, and native or English subtitles. Share showreels in the LivingLens platform or download them to drive action.
Use Cases
- Product Testing:— Watch initial impacts, product performance, usage, and ultimately a better understanding of the product’s likelihood of winning in the market.
- Media Evaluation:— Review respondent feedback on potential advertising to ensure a high degree of confidence that your media plan will resonate with your customers.
- Shopper Journeys:— View the respondent’s shopping journey as they shop and provide valuable feedback on price, packaging, selection, and more.
- In-Home Ethnograpny:— Get a close-up look into your respondent’s life and surroundings to efficiently identify and understand their emotions, attitudes and in-home behaviors.
How It Works
With a click of a button, your recorded video will be sent to the LivingLens platform to be processed with Machine Learning Technology to provide transcriptions and English translations, key themes, and a text sentiment score. Within the LivingLens platform, your team can search across all of your video content to jump to the moment that matters, analyze, and create custom and engaging showreels to share with your organization.
Pricing
LivingLens offers annual subscriptions for processing Fuel Cycle Live videos. Please contact your Fuel Cycle representative to learn more.
Learn More
Additional details are available at https://www.medallia.com/platform/video/.