Access a Massive High-quality Gen-pop Audience for Market Studies
Your Fuel Cycle Community is the most efficient way to generate insights across a variety of research needs, from product development to ad testing and more. However, some specific research methodologies require a broader sampling frame. Only Fuel Cycle enables high-performing enterprises to quickly capture data through an audience of community members and non-customer sample. Community and Panels — together, they’re better.
How it Works
Fuel Cycle Panels provides seamless access to a massive, high-quality gen-pop audience. Clients can access predefined audiences of interest for quantitative studies directly within our platform.
Ignition Panels are standardized implementations of FC panel studies.
Quick Audiences enable fast, automated sampling and include the following audience compositions (with more to be added upon client request):
- General Population 18+— Standard audience applicable to most studies with census-mapped quotas (default).
- Market Sizing— Calculate your total addressable market and understand your serviceable available market.
- Parents— Target parents with children under the age of 18 in the household.
- IT Decision Makers— Gain insight from information technology B2B decision makers and influencers.