Evaluate Concepts the Smart, Modern Way with an eCommerce Simulator

The choice for decision-makers who want to add a behavioral element when testing new concepts, products, packaging, and pricing options “in context”. It models the familiar online shopping experience — which is more like the way people research and make choices today. Measures engagement and behaviors, not just opinions.

Use Cases

• Concept Testing
• Product Development Testing
• Packaging Testing
• Simple Pricing Studies

Features

• Simulated eCommerce Site—Respondents visit a simulated eCommerce site. Screening questions can be included before respondents enter the simulator. Respondents are asked to shop as they normally would. Results are recorded in real time and there is a back-end dashboard for viewing reports.
• More Realistic Study Environment—Evaluate your brand against a competitive set in a real-world scenario. What do participants “buy” vs. their “intention to buy”.
• Use with Qualitative Research—An excellent option for shopping exercises before, during or after qualitative research.
• Simple User Interfaces & Set-up—There are several “off the shelf” user interfaces to choose from or we can develop a custom interface for you. Set-up is easy to do yourself or work with our team.
• Gain Actionable Insights
  • Determine which concept, product, packaging, or pricing elements drive engagement.
  • Enable concrete and specific feedback from respondents. Measure clickstream behaviors, not only survey responses.
  • Back-end dashboard reporting to view and export.

How it Works

• Set up Chooseology
• Pre-screen Respondents
• Respondents Shop w/ Simulator
• View Reports on Dashboard
• Discuss Respondent Choices

Learn More

Contact your Fuel Cycle representative to learn more. Additional details are available on the Chooseology website.