Speedy Content Testing using Course5 Program Research
Television studios, filmmakers, and advertising agencies all face the challenge of vetting content with audiences to gain invaluable insight and understanding before launch. Testing and evaluating early content with your audience can help with the development of content that delights viewers, and allow creative departments to adjust their efforts based on viewer feedback.
Summary
Course5 Program Research is an online research platform that makes it possible to securely screen content to your target audience to rapidly gather feedback. By engaging Fuel Cycle’s community with Course5’s testing platform, you can control which content is viewed by participants, seamlessly collect video feedback and discover actionable insights with dashboards - all within one platform.
Use Cases
- Episode Testing—Better series maintenance with moment-to-moment data that compliments your other behavioral data.
- Movie Trailers—Actionable insights into which movie promos are most effective for various audience types.
- Improved Ad Creative—Understand whether your message is resonating with your target audience.
- Rough Cut Testing—Gain valuable feedback during the creative process to improve your final video product.
Features
Course5 Content Testing platform makes it possible to securely screen content to your target audience to rapidly gather feedback
- Ease of Use—Create your survey, add questions, choose your audience, and begin gathering feedback with rich quantitative data.
- Powerful Analytics—View your real-time results including survey results, filtered by demographic categories, export charts, tables, and graphs to include in presentations or summaries.
- Targeted Segments—Target specific creative executions to groups of participants based on their profile variables and they will be funneled at random to meet your specifications.
- Collect feedback easily—Solicit feedback on your content by using in-video surveying, before during, and after showings.
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Gain actionable insights
- Real-time monitor—Slice and dice your data with demographics and pre-determined conditions to derive insights from your feedback in real time.
- Visual export—Provide easy access to your insights by exporting your data in a visual format.
- Raw export—Work with your data in Excel format.