Define, understand and activate audiences

Dstillery is the leading custom audience solutions company, empowering brands to maximize the value of customer data and revolutionize the way they connect with their audiences.

Overview

• Online Behavioral Segmentation—Capture and analyze users' online behavioral data with tracking cookies and pixel placements.
• Define Audiences—Better understand and refine advertising audiences by combining primary research with observed online behavior and thousands of behavioral attributes.
• Audience Activation—Maximize ad and media effectiveness with the right audiences by activating Dstillery audiences in your demand-side platform of choice.

Features

• User opt-in—users must opt-in to cookie and pixel placement before their behavior is tracked.
• AI-driven segmentation—machine learning is applied to millions of attributes and observed behaviors to create audiences for activation and analysis.
• Behavioral analysis—go beyond traditional survey data by enriching member profiles with observed behavioral data for multivariate analysis.

Use Cases

• Combining primary and behavioral research—enable true, actionable insight into audiences by combining stated and revealed preference data.
• Online audience targeting—activate media and ads to target audiences that exhibit online behaviors similar to your members via look-alike profiling.

How it Works

Dstillery tracks users' online behavior through the use of pixel and cookie tracking—users must provide their consent through an opt-in process upon successful log-in. Online behavioral segmentation data from Dstillery is applied to member profiles, which can be leveraged in analysis. Insights gathered from combining primary research and online behavioral data can inform which target audiences to activate within a demand-side platform for media and advertising.

Learn More

Contact your Fuel Cycle representative to learn more. Additional details are available on the Dstillery website.