Consumer-rich Insights in Minutes at a Fraction of the Cost

FastFocus takes a radically different approach to research. We believe that market insights should easily be accessible to everyone, everywhere, quickly. We back this belief with a solution that simplifies every step of the research process for all users — from research preparation to delivery of insights. We pair innovation with an obsession for smarter research, enabling brands and enterprises to quickly glean insights from consumers, prospects, or target groups.

Overview

FastFocus provides access to simple and cost-effective predictive market studies, which enables brands and enterprises to quickly evaluate new product concepts, marketing messaging, and package designs. Through an engaging and mobile-responsive interface, respondents participate in a prediction market game where they are given a set of competing ideas to consider and a fixed number of tokens to spend.

By mimicking a virtual “shopping” experience, FastFocus helps researchers better understand what respondents will do, not just what they think. Using this rich feedback, researchers can get quick and directional insights on the appeal and likelihood of future success for early-stage concepts, marketing assets, and package designs.

Features