Conjoint.ly is an online service for pricing and product research using state-of-the-art discrete choice methods (conjoint analysis), Van Westendorp, Gabor-Granger, prediction markets, and other techniques. Learn more about Conjoint.ly on the Fuel Cycle Exchange.
Enabling the Integration
Clients may request the integration directly within Fuel Cycle. The request process follows the same steps for all Fuel Cycle partners.
Visit the Fuel Cycle Exchange listing with your community, select Conjoint.ly, and click on the Request More Info button appearing at the bottom of your screen. A Fuel Cycle representative will be in contact within 48 hours.
Your account manager will update you once Conjoint.ly is enabled in your community.
Using Conjoint.ly on Fuel Cycle
Creating a Study
When you go to the Surveys section in the admin, you'll see a new button for "Launch Conjoint.ly" at the top of the page.
When you click this button, a new browser window will open and automatically log you into your Conjoint.ly account and take you to the main page where you can create a new experiment.
Walk through creating your study following the instructions inside Conjoint.ly. When you are ready to import the survey into Fuel Cycle, click the "Save and review on Fuel Cycle" button at the bottom, right of the screen.
The survey will be imported into Fuel Cycle and you'll be prompted to close the Conjoint.ly browser window to return to the community admin.
The survey is now listed in the Survey listing and can be added to an activity.
When you are using Conjoint.ly, the site will include instructions and tips for creating and customizing the survey. You can also click the "Get In Touch" option in Conjoint.ly if you require additional help in the platform.
Adding a Study to Activity
Adding a Conjoint.ly study to a Fuel Cycle activity follows the same steps as adding an Alchemer or Qualtrics survey. The Conjoint.ly survey will be available in the list of surveys that you can select and can be added directly as a button inside the activity description or to the Attached Survey section of the activity.
Instructions are available in the Activity Creation section.
Analyzing a Study
You can easily view the results any time by returning to the Surveys section and clicking on the "View Conjoint Report" link. This will take you directly to the study on the Conjoint.ly platform.
- Generic conjoint analysis — feature selection, measuring willingness to pay for features, pricing, and product testing in commoditized markets or for single products.
- Brand-specific conjoint analysis — feature selection, pricing, and product testing in markets where potential product characteristics vary across brands or SKUs.
- Gabor-Granger price testing — price elasticity for a single product and identify revenue-maximizing price level.
- Van Westendorp price testing — psychologically acceptable range of prices for a single product and chart approximate price elasticity curve.
- Prediction Market — harness the crowd's wisdom to predict the adoption of new products and test new packaging, advertising materials, and pricing.
Using Conjoint.ly Outside of Fuel Cycle
You can create a Conjoint.ly project to use outside of the Fuel Cycle platform. You will need to login to the Fuel Cycle admin and navigation to Surveys where you need to click the Launch Conjoint.ly button.
From here, you can create projects or manage existing projects. When creating a project to use externally, click the Save Changes button instead of the Save and Send to Fuel Cycle button to save changes.
Your saved projects, both Fuel Cycle and external, can be found in the My experiments section. After saving your external project, go to My experiments and click on the project you want to share externally.
On this page, you'll see an Open button. Clicking that button will open a new browser window with the Conjoint.ly survey. Simply copy the URL from the survey window and share that link with your external participants.
Service and Usage
The services agreement will define usage limits, whether it's a single project or a bundle of projects.