Conjointly Follow

All-in-one Survey Research Platform with Easy-to-use Advanced Tools and Expert Support

Gain actionable insights with the Conjointly all-in-one survey research platform, access to millions of respondents, support from experienced researchers, and easy-to-use industry-leading tools such as conjoint analysis and monadic tests. You can learn more about Conjointly on the Fuel Cycle Exchange.

Enabling the Integration

Visit the Fuel Cycle Exchange listing with your community. Select Conjointly, and click on the Request More Info button at the bottom of your screen. A Fuel Cycle representative will contact you within 48 hours.

Your account manager will provide you with a statement of work to complete and approve. Once signed, Fuel Cycle's internal team takes care of everything to get you set up and will update you once Conjointly is enabled in your community.

Using Conjointly on Fuel Cycle

Creating a Study

When you go to the Surveys section in the admin, you'll see a new button to Launch Conjointly at the top of the page.

When you click this button, a new browser window will open and automatically log you into your Conjointly account and take you to the main page where you can create a new experiment.

Walk through creating your study following the instructions inside Conjointly. When you are ready to import the survey into Fuel Cycle, click the "Save and review on Fuel Cycle" button at the bottom, right of the screen.

The survey will be imported into Fuel Cycle and you'll be prompted to close the Conjointly browser window to return to the community admin.

The survey is now listed in the Survey listing and can be added to an activity.

When you are using Conjointly, the site will include instructions and tips for creating and customizing the survey. You can also click the "Get In Touch" option in Conjointly if you require additional help in the platform.

Adding a Study to Activity

Adding a Conjointly study to a Fuel Cycle activity follows the same steps as adding an Alchemer or Qualtrics survey. The Conjointly survey will be available in the list of surveys that you can select and can be added directly as a button inside the activity description or to the Attached Survey section of the activity.

Instructions are available in the Activity Creation section.

Analyzing a Study

You can easily view the results any time by returning to the Surveys section and clicking on the "View Conjoint Report" link. This will take you directly to the study on the Conjointly platform.

Integration Features

• Generic Conjoint analysis—feature selection, measuring willingness to pay for features, pricing, and product testing in commoditized markets or for single products.

   

• Brand-Specific Conjoint analysis—feature selection, pricing, and product testing in markets where potential product characteristics vary across brands or SKUs.

   

• Gabor-Granger price testing—price elasticity for a single product and identify revenue-maximizing price level.

   

• Van Westendorp PSM—psychologically acceptable range of prices for a single product and chart approximate price elasticity curve.

   

• MaxDiff Analysis—a statistical technique that creates a robust ranking of different items, such as product features.

Using Conjointly Outside of Fuel Cycle

You can create a Conjointly project to use outside of the Fuel Cycle platform. You will need to login to the Fuel Cycle admin and navigate to Surveys where you need to click the Launch Conjointly button.

From here, you can create projects or manage existing projects. When creating a project to use externally, click the Save Changes button instead of the Save and Send to Fuel Cycle button to save changes.

Your saved projects, both Fuel Cycle and external, can be found in the My experiments section. After saving your external project, go to My experiments and click on the project you want to share externally.

On this page, you'll see an Open button. Clicking that button will open a new browser window with the Conjointly survey. Simply copy the URL from the survey window and share that link with your external participants.

Additional Information

Service and Usage

The services agreement will define usage limits, whether it's a single project or a bundle of projects.

Resources

https://conjoint.online/guides/what-is-conjoint-analysis/